SHRIHARI (HARI) SRIDHAR

Joe Foster’ 56 Chair in Business Leadership and Professor of Marketing, Mays Business School
Research Director, Reynolds and Reynolds Sales Leadership Institute

Shrihari (Hari) Sridhar is Professor of Marketing, holder of the Joe Foster ’56 Chair in Business Leadership, Presidential Impact Fellow and Chancellor’s EDGES Fellow at Mays Business School, Texas A&M University. He is also currently the Research Director of Reynolds and Reynolds Sales Leadership Institute.

Dr. Sridhar’s research expertise focuses on how companies can use marketing (interventions, investments, and strategies) to simultaneously deliver profits and improve societal outcomes. His research covers business-to-business/sales, healthcare, education, media markets, and online/mobile platforms.

Dr. Sridhar is currently serving as the the Editor in Chief of the Journal of Marketing, and has served as Associate Editor and Area Editor at leading journals including Journal of Marketing and the Journal of Marketing Research. His work has appeared in publications such as Journal of MarketingJournal of Marketing Research,  Marketing ScienceQuantitative Marketing and Economics, and he has been a finalist for the Marketing Science Institute/H. Paul Root Award, and the Paul Green Award. Dr. Sridhar’s research is also featured in Aviation Week, Booz & Co., Forbes, Fox News, Harvard Business Review, Houston Business Journal, Houston Chronicle, National Public Radio (NPR), Reuters Inc, and Sloan Management Review.

Dr. Sridhar  has received many research awards including the Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014. He was chosen as a Marketing Science Institute (MSI) Young Scholar in 2013, and as an MSI Scholar in 2020. He has been recognized by Texas A&M University as a Presidential Impact Fellow and a Chancellor’s EDGES Fellow for his scholarly research impact.  He is an award-winning teacher recognized by Texas A&M University and Poets and Quants, and also co-author of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, and Marketing Strategy: Based on First Principles and Data Analytics. He has advised numerous companies such as the ABS Group, Allredi, Avery Dennison, DistributionNOW,  Dow Chemicals, Evosite, HHAeXchange, IBM, Kansas City Public Schools, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo E&R, St. Gobain, Seattle Times, Sysco Foods and TEEX on strategy science.

Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri- Rolla and Ph.D. from University of Missouri-Columbia.

Education

B.E. Mechanical Engineering (2002), R.V. College of Engineering, Bangalore | M.S. Engineering Management (2004), University of Missouri | Ph D. Marketing (2009), University of Missouri

Department

Department of Marketing
Reynolds & Reynolds Sales Leadership Institute

Contact

Education

B.E. Mechanical Engineering (2002), R.V. College of Engineering, Bangalore | M.S. Engineering Management (2004), University of Missouri | Ph D. Marketing (2009), University of Missouri

Department

Department of Marketing
Reynolds & Reynolds Sales Leadership Institute

Contact

Education

B.E. Mechanical Engineering (2002), R.V. College of Engineering, Bangalore | M.S. Engineering Management (2004), University of Missouri | Ph D. Marketing (2009), University of Missouri

Department

Department of Marketing
Reynolds & Reynolds Sales Leadership Institute

Contact

SHRIHARI (HARI) SRIDHAR

Joe Foster’ 56 Chair in Business Leadership | Professor of Marketing | Presidential Impact Fellow | Chancellor’s EDGES Fellow | Research Director, Reynolds and Reynolds Sales Leadership Institute

Shrihari (Hari) Sridhar is Professor of Marketing, holder of the Joe Foster ’56 Chair in Business Leadership, Presidential Impact Fellow and Chancellor’s EDGES Fellow at Mays Business School, Texas A&M University. He is also currently the Research Director of Reynolds and Reynolds Sales Leadership Institute.

Dr. Sridhar builds original quantitative models to help CEOs and board members take the guesswork out of strategy formulation, financial planning and strategy execution. His focus is the business-to-business (energy, K-12 education, media) and healthcare sectors. Dr. Sridhar has advised numerous companies such as the ABS Group, Allredi, Avery Dennison, DistributionNOW,  Dow Chemicals, Evosite, HHAeXchange, IBM, Kansas City Public Schools, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo E&R, St. Gobain, Seattle Times, Sysco Foods and TEEX on strategy science.

Dr. Sridhar’s work has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Harvard Business Review, among others. Dr. Sridhar has been included among the Top 50 marketing scholars eight years in a row.  He currently serves as Associate Editor for the Journal of Marketing ResearchJournal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.

Dr. Sridhar’s research was a finalist for the Marketing Science Institute/H. Paul Root Award. Dr. Sridhar has been included among the Top 50 marketing scholars eight years in a row.  He currently serves as Associate Editor for the Journal of Marketing ResearchJournal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.  Dr. Sridhar’s research was a finalist for the Marketing Science Institute/H. Paul Root Award.

Dr. Sridhar’s research is featured in Aviation WeekBooz & Co., ForbesFox NewsHouston Business Journal, Houston ChronicleNational Public Radio (NPR), and Reuters Inc.  He was recognized as a Marketing Science Institute Young Scholar in 2013 and Marketing Science Institute Scholar in 2020. He received the Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014. In 2018, Texas A&M University recognized Dr. Sridhar as Presidential Impact Fellow, a recognition for his scholarly research impact.

Dr. Sridhar is also an award-winning teacher being recognized by Texas A&M University, Penn State University, and chosen as “40 Most Outstanding MBA Professors Under 40” by Poets and Quants in 2018. Dr. Sridhar is a co-author of a book titled Marketing Strategy: Based on First Principles and Data Analytics, currently being used in over 75 business schools in the world. Dr. Sridhar’s latest book FOCUS: How to Plan Strategy and Improve Execution to Achieve Growth is available from Barnes and Noble and other leading bookstores.

Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri- Rolla and Ph.D. from University of Missouri-Columbia.