SHRIHARI (HARI) SRIDHAR
Joe Foster’ 56 Chair in Business Leadership | Professor of Marketing | Presidential Impact Fellow | Chancellor’s EDGES Fellow | Research Director, Reynolds and Reynolds Sales Leadership Institute
Contact
Office: (979) 845 3002
Email: ssridhar@mays.tamu.edu
Office Address: 201CA, Wehner Building, Mays Business School Texas A&M University, College Station, TX
Palmatier, Robert W. and Shrihari Sridhar (2021), Marketing Strategy: Based on First Principles and Data Analytics, Palgrave Macmillan. Second Edition.
Mittal, Vikas, and Shrihari Sridhar (2021), Focus: How to Plan Strategy and Improve Execution to Achieve Growth, Palgrave Macmillan. ISBN 978-3-030-70720-0.
Palmatier, Robert W. and Shrihari Sridhar (2017), Marketing Strategy: Based on First Principles and Data Analytics, Palgrave Macmillan. Featured in 2018 Forbes Summer Reading List For Marketers
- Best, Roger, Vikas Mittal, and Shrihari Sridhar (2021), Market-Based Management, 7th edition (forthcoming).