SHRIHARI (HARI) SRIDHAR

Joe Foster’ 56 Chair in Business Leadership | Professor of Marketing | Presidential Impact Fellow | Chancellor’s EDGES Fellow | Research Director, Reynolds and Reynolds Sales Leadership Institute

Contact

Office: (979) 845 3002
Email: ssridhar@mays.tamu.edu
Office Address: 201CA, Wehner Building, Mays Business School Texas A&M University, College Station, TX

  • Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar (2021), “Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact,” Journal of Marketing Research, 58(4), 615-643. PDF
  • Grewal, Rajdeep and Shrihari Sridhar (2021), “Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys,” Journal of Marketing (invited commentary), 85(1), 98-102.  PDF
  • Mangus, Stephanie, Eli Jones, Judith Folse, and Shrihari Sridhar (2020), “The Interplay between Business and Personal Trust on Relationship Performance in Conditions of Market Turbulence,” Journal of the Academy of Marketing Science, 48 (6), 1138-1155. PDF
  • Shi, Huanhuan, Shrihari Sridhar, Rajdeep Grewal and Gary Lilien (2017), “Salesperson Replacement Strategies in Business-to-Business Markets,” Journal of Marketing, 81(2), 25-44. PDF
  • Lam, Son K., Stefan Sleep, Thorsten Hennig-Thurau, Shrihari Sridhar, and Alok Saboo (2017), “Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective” Journal of Service Research, 20(1), 12-28. PDF
  • Gopalakrishna, Srinath, Jason Garrett, Murali K. Mantrala and Shrihari Sridhar (2016), “Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics,” Marketing Letters, 27(3), 589-602. PDF
  • Sridhar, Shrihari, Clay Voorhees and Srinath Gopalakrishna (2015), “Assessing the Drivers of Short and Long-term Outcomes at Business Trade Shows,” Customer Needs and Solutions, 2(3), 222-229. PDF
  • Mantrala, Murali K., Shrihari Sridhar and Xiaodan Dong (2012), “Developing India-Centric B2B Sales Theory: An Inductive Approach Using Sales Job Ads,” Journal of Business and Industrial Marketing, 27(3), 169-175. PDF
  • Albers, Sönke, Murali K. Mantrala and Shrihari Sridhar (2010), “Personal Selling Elasticities: A Meta-Analysis,” Journal of Marketing Research, 47(5), 840-853 (authors listed alphabetically). PDF