SHRIHARI (HARI) SRIDHAR

Joe Foster’ 56 Chair in Business Leadership | Professor of Marketing | Presidential Impact Fellow | Chancellor’s EDGES Fellow | Research Director, Reynolds and Reynolds Sales Leadership Institute

Contact

Office: (979) 845 3002
Email: ssridhar@mays.tamu.edu
Office Address: 201CA, Wehner Building, Mays Business School Texas A&M University, College Station, TX

  • Singal, Amit, Yixing Chen, Shrihari Sridhar, Vikas Mittal, Caitlin Murphy, Akbar K. Waljee, Muzeeb Shaik, Jasmin Toro (2021), “Novel Application of Predictive Modeling: Identifying Patients for a Tailored Approach to Promoting HCC Surveillance in Patients with Cirrhosis,” forthcoming, Clinical Gastroenterology and Hepatology.
  • Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar (2021), “Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact,” Journal of Marketing Research, 58(4), 615-643. PDF
  • Chen, Yixing, Shrihari Sridhar, and Vikas Mittal (2021), “Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications”, Journal of Public Policy and Marketing, 40(4) 457–462. PDF
  • Chen, Yixing, Vikas Mittal, and Shrihari Sridhar (2021), “Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending”, Journal of Marketing Research, 58(1), 141-162. PDF
  • Chen, Yixing, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Amit Singal and Katherine McCallister (2020), “Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment,” Journal of Marketing, 84(3), 1-27. PDF
    • Finalist, 2020 AMA/Marketing Science Institute/H. Paul Root Award.
    • Featured in JM Webinar: Click here for Link
  • Sridhar, Shrihari, and Eric Fang (2019), “New Vistas for Marketing Strategy: Digital, Data-rich and Developing (D3) Markets,” Journal of the Academy of Marketing Science, 47, 977-985. PDF