SHRIHARI (HARI) SRIDHAR

Joe Foster’ 56 Chair in Business Leadership | Professor of Marketing | Presidential Impact Fellow | Chancellor’s EDGES Fellow | Research Director, Reynolds and Reynolds Sales Leadership Institute

Contact

Office: (979) 845 3002
Email: ssridhar@mays.tamu.edu
Office Address: 201CA, Wehner Building, Mays Business School Texas A&M University, College Station, TX

  • Shaik, Muzeeb, Narendra Bosukonda, Shrihari Sridhar and Vikas Mittal, “Price Sensitivity and Customer Perceived Switching Costs in Business-to-Business Markets: Joint Effect on Customer Repurchase Intentions (2022),” forthcoming, Service Management and Review.
  • Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar (2021), “Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact,” Journal of Marketing Research, 58(4), 615-643. PDF
  • Grewal, Rajdeep and Shrihari Sridhar (2021), “Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys,” Journal of Marketing (invited commentary), 85(1), 98-102.  PDF
  • Mittal, Vikas and Shrihari Sridhar (2020), “Customer-based Strategy and Execution in Business-to-Business Firms: Enhancing the Relevance & Utilization of B2B Scholarship in the C-Suite,” Industrial Marketing Management, 88(July), 396-409. PDF
  • Pattabhiramaiah, Adithya, S. Sriram and Shrihari Sridhar (2017), “Rising Prices under Declining Preferences: The case of the U.S. Print Newspaper Industry,” Marketing Science, 37(1), 97-122. PDF
  • Gill, Manpreet, Shrihari Sridhar, Rajdeep Grewal (2017), “Return on Engagement Initiatives (RoEI): A Study of a Business-to-Business Mobile App,” Journal of Marketing, 81(4), 45-66. PDF
    • Finalist, 2017 Marketing Science Institute/H. Paul Root Award.
  • Shi, Huanhuan, Shrihari Sridhar, Rajdeep Grewal and Gary Lilien (2017), “Salesperson Replacement Strategies in Business-to-Business Markets,” Journal of Marketing, 81(2), 25-44. PDF
  • Lam, Son K., Stefan Sleep, Thorsten Hennig-Thurau, Shrihari Sridhar, and Alok Saboo (2017), “Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective” Journal of Service Research, 20(1), 12-28. PDF
  • Sridhar, Shrihari and S. Sriram (2015), “Is Online Newspaper Advertising Cannibalizing Print Advertising?” Quantitative Marketing and Economics, 13(4), 283-318. PDF
  • Grewal, Rajdeep, Gary L. Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F. Lusch, Murali Mantrala, Robert W. Palmatier, Aric Rindfleisch, Lisa K. Scheer, Robert Spekman, and Shrihari Sridhar, (2015), “Business-to-Business Buying: Challenges and Opportunities,” Customer Needs and Solutions, 2(3), 193-208. PDF
  • Sridhar, Shrihari, Murali Mantrala and Prasad Naik (2014), “Efficiency Analysis of Marketing Organizations with Inter-connected Departments,” Customer Needs and Solutions, 1(2), 154-167. PDF
  • Mantrala, Murali K., Shrihari Sridhar and Xiaodan Dong (2012), “Developing India-Centric B2B Sales Theory: An Inductive Approach Using Sales Job Ads,” Journal of Business and Industrial Marketing, 27(3), 169-175. PDF
  • Sridhar, Shrihari, Murali K. Mantrala, Prasad A. Naik and Esther Thorson (2011), “Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence and Application,” Journal of Marketing Research, 48(6), 929-943.  (Lead Article). PDF
    • Reprinted as MSI Report, recognized as “Top Five MSI Reports Downloaded” 2010.
  • Tang Yihui, Shrihari Sridhar, Esther Thorson and Murali K. Mantrala (2011), “The Bricks that Build the Clicks: Newsroom Investments and Newspaper Online Performance,” International Journal on Media Management, 13(2), 107-128. PDF
  • Srinath Gopalakrishna, Catherine Roster and Shrihari Sridhar, (2010), “An Exploratory Study of Attendee Activities at a Business Trade Show,” Journal of Business and Industrial Marketing, 25(4), 241-248. PDF